FLASH NEWS

DESMOROSSO

For motorcycle enthusiasts’ world over, Desmo is not just the name of the distribution system created and made successful by DUCATI - Desmo is a symbol. It is a symbol of Italian unity and resourcefulness.

Italy, a small country by modern standards, is blessed with a disproportionately large number of companies competing on the world stage – what is it that makes Italy so successful? It is the ability to recognize quality and excellence, in all its forms, that differentiates Italy from others. Italy, most noted for its physical beauty and ancient history, nurtures creative souls who desire to share the beauty of their land with the people of the world. Italians from all regions believe that this common expression of love, beauty, and tradition is the key to their success.

Desmo is means many things; but to Italians it means creativity and precision, innovation and tradition, entrepreneurial spirit, and a passion for beauty - in a word, excellence.

Desmo is a symbol of strength, victory, and class. Like a thoroughbred, Desmo is jockeyed by a select group of superstars who regularly push the limits and ride on the cutting edge of life; living life to its fullest and achieving all that is possible.
When DUCATI decided to enter the world of fine wine, they searched for a business partner who embodied the values important to the DUCATI name and was worthy of the Desmo heritage. The Desmorosso line of wines will compliment to the DUCATI philosophy – to strive passionately for absolute excellence. Desmorosso, introduced as the first in a portfolio of fine wines, embodies all of these qualities: elegant and strong, good structure with a personality profoundly linked to the terrain from where it grows. This wine is distinctly Italian and, at the same time, suitable to represent the DUCATI colors throughout the world. Produced by Le Pignole, located in the Veneto town of Brendola, is located on the north-western slopes of the Berici Hills. Like DUCATI, Le Pignole has created a masterpiece worthy of the world.

 

JP Bari Italia
Via S. Agostino, 36 - 36057 Arcugnano - Vicenza - Italy
mobile 39.348.7040827 - - www.desmorosso.com